CDI Inc., is looking for qualified candidates to fill the role of Manager, Brand Strategy & Special Projects. This is a contract position and the duration is expected to be 12 months+. This would be a W2 position and you would work onsite at the client’s location in Mountain View, CA. Please review the project description provided, and let me know if this is something you might be interested in discussing further.

Title: Manager, Brand Strategy & Special Projects

As a manager of Brand Strategy & Special Projects, you will be a critical member of our core team. You will build, evolve and activate our HW Brand. You will identify, define and drive high-priority Special Projects across hardware product, platforms and consumer touch points. You will be the voice of our consumers, taking an integrated, consumer-centric centric view to identify opportunities to move our business forward. You will work closely with cross-functional teams within Hardware and act as a strategic thought partner to product teams, product marketing teams, creative teams, business development, sales etc.

Top Daily Responsibilities:

• Brand Strategy - Drive evolution of the brand
• Special Projects -- Identify cross-functional and / or cross-product opportunities (e.g., family of products / better together, own retail, care strategy) and articulate path forward
• Business Operations - Identify opportunities to improve the way we operate as a central team (e.g, new capabilities, processes, tools) and as a broader marketing organization

Additional Responsibilities:

• Brand strategy*
• Ensure strategic alignment with the broader organization
• Build competitive intelligence (in the US & internationally) to establish ourselves as a HW leader
• Guide and leverage key insights (e.g., brand research, audience) with our insights team
• Work closely with our creative team, E2E CX team to bring our brand to life
• Act as a thought partner to product teams making brand-related decisions (e.g., product naming)
• Drive change through key events (e.g., workshops) and communication (e.g., website)
• Special projects*
• Lead strategic projects by defining the approach, gathering relevant insights and working collaboratively with relevant stakeholders
• Drive recommendations through implementation

Build strong relationships across the organization

• Business operations*
• Develop recommendations and support / drive implementation
• Support XPM business planning

Required Qualifications: BA/BSc degree, (no specific field required) 5+ years of experience in hardware, tech or consumer industry 3+ years of marketing experience Experience in management consulting or in a corporate strategy role Experience leading complex strategic and operational initiatives Proven track record of entrepreneurial activity in creating and scaling projects

Nice to have's: MBA or graduate degree in management 3+ years in management consulting in the hardware or retail / consumer industry 5+ years of marketing experience including brand building and / or product marketing Superior problem solving skills, combining a strategic mindset, creative thinking and strong analytical skills Strong program management with ability to manage multiple projects simultaneously Excellent written and verbal communication skills, including the ability to take complex, ambitious projects and create compelling narratives for different audiences Deep understanding of consumer dynamics in the HW and tech space Superior interpersonal skills with proven ability to establish relationships, manage people and influence without authority