CLOSE


Global Clients and Global Agency team focuses on the top global marketers and holding companies from around the globe to drive faster capability and adoption of digital marketing strategy.

In this role, you will be focused on Food and Beverage vertical as the Global Insights Manager. This position requires a sharp, analytical mind and an entrepreneurial spirit. You will be both creative and quantitative in this role. Armed with deep knowledge of Google products, marketing trends and individual client needs, you will brainstorm, develop and refine compelling, customized marketing plans and then deliver them to the Sales team in advance of client-facing meetings. You identify integrated, data-driven business opportunities based on internal and external tools analysis and work with Account Executives to identify business opportunities.

Top 3 Daily Responsibilities:

  • Develop both industry-specific and general market analysis to deliver insights regarding market and competitive trends, auction dynamics, and other data-driven analysis
  • Gather and use data from different internal and external sources and turn it into insights that help clients realize their opportunities.
  • Develop smart, integrated, research-based plans and presentations to enhance Google's reputation with client(s) as a consultant and partner. Together with AEs, develop scalable and leading edge solutions for client(s) in order to optimize their advertising expenditures and maximize use of Google products (Search, Video, Display, Mobile etc)

Additional Responsibilities: Driving measurement and reach planning agenda with these organizations working directly with their Global Insights teams and their preferred measurement vendor (ie Nielsen). Studies include MMMs, Sales Lift, Offline store visits Working with local priority markets to execute these agendas Building custom category insights for key brands to make better business decisions and global campaigns

Minimum Qualifications:

  • BA/BS degree in any field or equivalent practical experience.
  • 5 years minimum of experience in advertising sales, marketing, consulting, or media.
  • 5 years minimum of extensive analytical work, working with data to identify trends and make recommendations in investment banking or consulting.
  • Advanced level of proficiency with complex spreadsheets/analysis and putting together presentations.
  • Proven ability to work cooperatively and proactively with staff inside and outside the department.
  • Proven track record in high productivity and meeting deadlines.

Type: Contract

Reference ID: 343129

Recommended Jobs