Editorial Content Strategist

This person is the voice of the user in our editorial communications, using insights, empathy and data to ensure were telling compelling stories that will resonate with our audience and get traction in culture. Theyll set the editorial agenda, guide story development, edit content as needed, and create guidelines and tools to help cross-functional teams make good content choices.

Develop global content strategy and define and evolve localization capabilities ongoing Develop and evolve content requirements and section-by-section guidelines

Determine the optimal publishing frequency in partnership with Analytics lead.

Work with Marketing Lead and to develop editorial calendar and define key themes and topics.

Look across whats happening internally and externally to strategize story angles and approaches. Work with Editorial Marketing Manager and Creative Lead to establish and evolve editorial processes (e.g. briefs, meetings)

Work with creative team to develop content that meets user needs and communicates clearly, creatively and effectively.

Create guidelines and inspire teams to produce best-in-class content, including defining editorial criteria, copy tone & voice style.

Edit content to ensure it meets high quality standards, is on-brand and in keeping with our editorial voice (i.e. tone, clarity, style) writing and copyediting as needed.

Write headlines and metadata according to SEO best practices. Manage all A/B content testing (e.g. headlines, calls to action)

Work with UX/Content strategist and Analytics Lead to analyze content performance to identify content gaps, inform editorial strategy and new content experiences.

Contact:  Theresa Wilkerson, (415) 613-2829, Theresa.Wilkerson@cdicorp.com