CDI Inc., is looking for qualified candidates to fill the role of Digital Marketing Coordinator. This is a contract position and the duration is expected to be 12 months+. This would be a W2 position and you would work onsite at the client’s location in Mountain View, CA. Please review the project description provided, and let me know if this is something you might be interested in discussing further.

Digital Marketing Coordinator to support its direct response oriented activity. This individual will play a critical role in ensuring both excellence in execution as well as optimized performance with our campaigns.

Top 3 Daily Responsibilities:

• Assist in the project management of key Performance Marketing initiatives. This may include campaign-related activity as well as broader operational projects (for example, ad technology, performance reporting, etc.)
• Play a lead role in ad creative refreshes (including the regular updating of apps/games and digital content exhibited in our display ads). This includes working with internal partners (like Business Development) to secure creative asset approvals.
• Steward the localization efforts for our ad creatives (display and search). This includes working with agencies as well as local marketing teams to ensure accurate and acceptable translation.

Additional Responsibilities:

• Play a major role in authoring ad copy for paid search programs. We seek to escalate the breadth and cadence of our copy testing for high volume terms.
• Support the management of our feeds-based ad programs within search.

Required Qualifications:

• BA/BS (no specific field required)
• 2-3+ years of experience in digital media and/or creative development (agency, marketer, or platform side).
• 1+ years of experience at a digital agency
• Superb project management skills and experience managing complex initiatives with tight timelines.
• Foundational understanding of the digital marketing landscape and underlying technology.
• Strong analytical skills. You will contribute toward our understanding of what is/isnt working well and will make recommendations for performance improvement.

Nice to have's:

• Experience with the hands-on management of paid search campaigns (ideally in AdWords and or doubleclick).
• Experience writing performance-oriented ad copy for SEM